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Vision Zero campaign

Brazil walkerThere is a global movement for government legislators to take urgent actions towards a world of zero road deaths and injuries, zero greenhouse gas emissions and zero air pollution by road traffic. There are united calls for post-crash care for the injured and bereaved.

  • The UN Sustainable Development Goals, adopted in 2015, call for deaths and injuries on roads to be halved by 2020, and for sustainable transport to be accessible to all by 2030 [1].
  • We are in the middle of an international Decade of Action for Road Safety [2].
  • An April 16 UN resolution was passed on "Improving global road safety" [3].
  • The UN is considering leveraging a Road Safety Fund to combat road carnage globally [4].

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Read the Brake Vision Zero Campaign Agenda for legislators below.

vision zero logo Campaign Agenda for people and the planet

Brake's Vision Zero Campaign Agenda calls for governments and city leaders to take action in line with the 5 pillars of the Decade of Action for Road Safety. 

holding hands3

 STRATEGIC: Road safety management

Nothing can be achieved without action from the top. Governments must have:

Funding. We need a UN Road Safety Fund to help low and middle income countries; 
• Lead and coordinated agencies devoted to investigating the crises; extent, causes and solutions;
Collision data recording, indicating where, who, and injury outcomes, among other indicators;
Collision investigation identifying fatality and serious injury causation and solutions;
Short-term and long-term targets for reducing deaths, injuries, greenhouse gases and air pollution from traffic; 
Action plans that implement solutions.

teenage girls walking on road

LIVEABLE: a pace and place for people

Two-thirds of the planet's population is expected to live in cities and major towns by 2050 [5] (it's already half). Roads inevitably get filled with fast traffic and then congested traffic, causing carnage and poor air. We need a pace and place for people:

Avoid: Design cities to reduce the need to travel far to places we learn, play and work;
Shift: Make walking and cycling the norm, with wide, segregated paths and crossings. Use buses, railways and boats to move people and things long distances. Reduce space for motorised vehicles;
Improve: Manage speed and mitigate the outcomes of speed-related crashes through: low speed limits (particularly 30km/h (20mph) where people live); enforcement; and infrastructure such as speed humps in communities and crash barriers on major roads between places.

wheelSURVIVABLE: Safer, cleaner vehicles  

The world is being wrapped in even more paved roads between places, with fast-growing numbers of vehicles. Many vehicles in circulation are old, with few crash prevention or protection technologies fitted, and significant emissions; leading to more casualties and pollution. Emissions of CO2 from the world’s cars could double between 2000 and 2050 [6]. We need:

• Active safety: Regulate active safety technologies that automatically control speed, sense hazards, activate brakes and prevent crashes through systems such as AEB (automatic emergency braking) and ISA (intelligent speed adaptation, which can control a vehicle to below a posted limit);
• Passive safety: Regulate passive safety technologies that mitigate the outcomes of crashes, particularly pedestrians and cyclists, but also to all vehicle occupants including children and the elderly. Vehicles must meet demanding crash test standards that reflect real-life crashes for frontal, side and rear impacts and their effect on road users outside and inside the vehicle. Motorcycle helmets must have high safety standards and be worn;
• Clean vehicles: Ban dirty vehicles with high emissions of greenhouse gases and air pollutants. Require new models to pass stringent tests. Provide refuelling infrastructure for ultra-low emission vehicles (ULEV) and shift to a ULEV fleet. 

hand on steering wheelBEHAVIOURAL: Safer drivers and fleets  

People make mistakes all the time. Safe systems that prevent crashes (notably segregated and prioritised space for pedestrians and cyclists, and active safety measures in vehicles that will eventually result in fully automated vehicles) are at the heart of solutions. In the meantime, addressing the behaviour of drivers, motorcycle riders and organisations operating fleets of vehicles, is important. These are the people operating potentially-fatal weapons today, and battling their errors is the front line of the war against road carnage. All countries must have: 

• Driving standards: Compulsory driving licensing, obtained by passing tests relating to hazard-awareness, safe driving knowledge and skills, and health (notably eyesight). Raising the age of driver licensing reduces casualties.  
• Regulation against impairment: Zero alcohol limit, limits on impairing drugs (illegal and medicinal) and requirements for drivers of goods vehicles and passenger carrying vehicles to take stipulated rest periods; 
• Regulation on seat belts and motorcycle helmets: A requirement for all vehicle occupants to use seat belts and child restraint systems. A requirement to wear a motorcycle helmet; 
• Regulation banning screens: A ban on use of talking, reading and writing while driving using any type of device;
• Regulation of fleet operators: Organisations operating road vehicle fleets, ranging from goods vehicles to taxis, must be regulated to ensure safety and sustainability is prioritised and vehicles' use minimised; 
• Enforcement: Comprehensive enforcement regimes. This means speed cameras, trained traffic police and policing equipment, to identify unlicensed drivers, test drivers' impairment and test vehicle standards;
• Warning systems: Systems in vehicles that warn drivers when they are breaking rules; notably speed limits or not wearing seat belts.  

bereaved child

COMPASSIONATE: Post-crash response

To help road crash victims recover and lead full lives, we need:

• Medical response: First-class emergency services and hospital care for the injured;
• Victim-centred services: Comprehensive emotional and practical support for people bereaved or with life-changing injuries;
• Justice. We need penalties that are appropriate against offenders, and compensation for the victims. 

Take action! 

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[1] The Sustainable Development Goals as follows: 

3.6 By 2020, halve the number of global deaths and injuries from road traffic accidents
11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

[2] Decade of Action for road safety plan

[3] United Nations resolution 70/260 Improving Global Road Safety, April 2016

[4] UN Road Safety Fund press release, November 2016

[5] United Nations World Urbanisation Prospects 2014

[6] International Energy Agency, 2008